Today we’re proud to share our new visual identity, reflecting the spirit of the organizers, players and fans who bring tournaments to life every day.

Over the years, Tournify has grown into the leading platform for tournament and league management, used by more than 300,000 organizers who together have created over half a million tournaments. Those events together reach more than 10 million people through our platform each year.

Connecting organizers, players, and fans

Every tournament is a meeting point between people. Organizers who make everything run smoothly, players who give it their all and fans who carry the excitement forward. Our new visual language is built around that feeling of people coming together with purpose. The new logo uses a triangle shape that represents balance, clarity and the three groups at the heart of every event.

That sense of movement and unity informed the entire system. From the iconography to the patterns to the rhythm of the animations, everything now feels more alive, more connected and more reflective of the energy sports bring. You’ll see it in everything from the expressive graphic elements to the photography, which now highlights both the action on the field and the people working behind the scenes to make every event possible.

The new brand identity was created together with Wild Digital, a strategic branding and design agency based in Rotterdam and known for designing the new 433 football app. Their vision was to create a brand that goes beyond functionality and truly captures the spirit of a community and the meaning behind every event.

A vibrant and confident new look

You will also notice our refreshed color palette. Arctic Lime brings optimism and energy, while Electric Blue adds the sense of trust and momentum that has always defined Tournify. Together they reflect what Tournify stands for: dynamic and uplifting, yet reliable and grounded.

Our new primary typeface feels strong, clear and timeless, with a warmth that reflects the tone of our community.

What comes next

The launch of our new website is only the beginning. This identity sets the foundation for a new generation of Tournify products that we will introduce soon. Behind the scenes we’re working on an entirely new platform that brings this renewed identity to life in every detail. Expect newly designed tournament websites, and a completely redesigned admin panel that makes organizing easier than ever. Many of these improvements come directly from feedback we’ve heard from organizers.

The new platform will be released in beta soon and rolled out to everyone over the course of the season. If you would like to be one of the first to try it, you can email us to join the beta program.

Our mission remains unchanged. We will continue championing tournament and league organizers and helping them create unforgettable events that inspire, unite and elevate players around the world. Thank you for being part of the journey. We cannot wait to show you what comes next.